Branding for climate mitigation

The company wanted us to work on their branding which was nonexistent at this point. With a blank sheet of paper and one wish from the clients side—namely that a tree should form the center of the brand—we got to work. From the very beginning two things seemed important: We wanted to create a brand that is simple to design for and speaks to both western and southern audiences. It made sense for us to create a minimalist yet compelling visual anker with the "t" as tree and use striking, unique and popping colors—which are often preferred in southern economies but not often seen in sustainable design. A simple UI guide was created to guide designers all over the world to create various products from brochures to shirts and hats to websites and cards and yes—company vehicles.

Logo, Branding and Visual Communication for tasc — a company dedicated to climate mitigation.

Brief: The company wanted us to work on their branding which was nonexistent at this point. With a blank sheet of paper and one wish from the clients side—namely that a tree should form the center of the brand—we got to work. From the very beginning two things seemed important: We wanted to create a brand that is simple to design for and speaks to both western and southern audiences. It made sense for us to create a minimalist yet compelling visual anchor with the "t" as tree and use striking, unique and popping colors—which are often preferred in southern economies. A simple UI guide was created to guide designers all over the world to create various products from brochures to shirts and hats to websites and cards and yes—company vehicles.

Client: TASC Ltd. – www.tasc.je

Year: 2020

Services: Art direction, illustration, branding, layout and graphic design, web design

Design and Illustration: Pauline de Langre, Michael Berger – K-tiv.com

Photography: Jason Mulikita, Lusaka – jasonmulikita.com

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